JOÃO PRATA · LISBON
I build companies, products and ideas.
I’m João Prata, a creator and multidisciplinary designer based in Lisbon. My work connects design and engineering, from water technology and agricultural systems to product development and digital experiences.
BUBTEX is my main professional focus. My wider work spans physical products, digital platforms and independent research.
SELECTED WORK
A few projects that explain what I do.
Different fields, same approach: understand the problem, build the system, test it in the real world, and give it a clear identity.
NANOBUBBLES
BUBTEX
Patented surface-based flow technology being developed for integration into compatible water systems. Commercial precursor use and field work inform an independent characterisation and next-generation engineering programme.
TECHNOLOGY
ZENIFY
A wellness-technology system for massage therapy, designed to let clients communicate pressure, comfort and focus without interrupting a session. The concept is built around a patented invention in client-led, silent feedback during body massage therapies.
CONSULTING
AGRODRONE
Precision-agriculture work combining drone mapping, field data and agronomic analysis to support better decisions in the field.
MICROBIOLOGY
FERCO
An agricultural biological-production system developed around aerobic microbiological processes, and an early commercial application of BUBTEX technology.
PHILOSOPHY
SUBREALISM
SUBREALISM is a philosophical inquiry into hybrid digital–physical identity, examining how algorithms, curated personas and the pressure for visibility reshape the relationship between online and embodied selves. Through a hypothesis, writing and ongoing surveys, it asks how authenticity, perception and selfhood can survive within increasingly mediated lives.
HOW I WORK
The fields change. The method is fairly consistent.
I’m most useful when a problem is still ambiguous. Design helps me make it visible. Engineering and field work force it to become testable. Building a company adds the questions of evidence, customers, manufacturing and scale.
MAKE IT CONCRETE
Turn an idea into something that can be seen, tested or built.
TEST THE ASSUMPTIONS
Separate what is known, what is observed and what still needs evidence.
BUILD THE SYSTEM AROUND IT
Product, identity, operations, partners and the path from prototype to use.
BEYOND THE FLAGSHIP
Design, agriculture and independent research.
I’ve never worked inside one neat category. Some projects became companies. Some became products. Others remain research, experiments or ideas worth pursuing.
CONTACT
A short note with context is enough.
If you want to discuss BUBTEX, a project, a collaboration or an idea, get in touch.
Contact me